![]() One of the most popular practices among creatives and designers, Mood boarding stems from the process of ideation. The process also can be so siloed that teams who should be collaborating work too independently of each other. Trying to adhere to rigid timelines also can lead to project delays. Plus, the documentation created during the process usually gives your team more insight to improve future projects.Ĭons: Because of its linear structure, the time from ideation to execution and beyond can take so long that your company might not be nimble enough to react quickly to changes in the marketplace. Pros: A linear approach means the design process is straightforward. Conclusion: Key stakeholders approve and sign off on the project.Revisions: Your team recalibrates based on a focus group or user feedback.Concept: Your team solidifies ideas and fully outlines concepts.Sketch: Your team transforms ideas into visuals.Brainstorm: Throws out solutions to the problem in rapid fire, and no potential solution is off the table.Research: Involves a deep dive into the mechanics of the problem.Study: Your team determines what problem to solve.The traditional method of design involves seven stages executed in linear sequence: Here’s a walkthrough of five approaches to design, and their pros and cons. Good design means customers don’t have to think about “the hows” of interacting with what you’ve created, and that your messaging and visual identity powerfully come together.īut as the ways in which customers interact with brands evolve, so to do design processes. Your favorite magazine, a billboard and all those digital thank you cards and wedding announcements.Įvery one of the products your customers engage with or use every day has gone through a systematic design process to improve their experience. ![]() Design Thinking to Mood Boarding: 6 Commonly Used Design Processes to Try On Your Next Project Whether it’s designing posters, banner ads or producing graphics and illustrations, each organization’s design process may not look the same. ![]()
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